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Videos are one of the easiest ways to publicize your company and its products. These can be used in different ways: promote a product, sell your image, promote a new service or even publicize a trend associated with your business.
No matter the subject. The important thing is that, depending on your creativity, it is possible to use them as a powerful marketing tool. Also, it depends on how you decide to share them and where. Here are the 5 tips for you to make stunning videos.
1. Be clear about the content you want to share
Videos are useful in many ways, but you have to keep the content in mind no matter what you want to create them. On the one hand, this type of material can accompany your posts on the business blog or help you attract more traffic to your website when you share it on your social networks or YouTube.
On the other hand, it is possible to advertise and reach new clients thanks to social networks. Make sure to read the terms and conditions of the different sites. There is a difference for each of these and this leads us to our next tip.
2. Choose the right type of your content
If you were worrying about the script and the actors for the video, calm down. For now, you may not need them. First, define what type of content you would like to create and its purpose.
- Commercial video. These videos are useful to show your company, your brand and to publicize your products. In addition, you are closely related to them because they are the commercials that we see every day on television and social media guidelines.
- Tutorials. These are useful because they allow us to demonstrate how our products work. In addition, this type of content is frequently searched and shared on the Internet. Therefore, it will allow you to reach new clients while reinforcing your relationship with current ones.
- Corporate videos. Just as it is important for your customers to know your products, they also know how your company works. Think that people don’t have to come out talking to the camera and look for a creative way to share your company’s identity.
3. Look for examples
The Internet is full of surprises and information. You can find almost any type of video on YouTube, for example, old and modern commercials, tutorials, and other content series that can inspire you to find a voice for your videos.
The idea is not to copy content from other companies but to understand what you like, what is in line with what you want to show or sell, and that you use this platform to brainstorm the first ideas that will help you understand what you want and you need to create your own content.
You can search for examples on different platforms. For example, in the official profiles of different companies on social networks, YouTube, of course, Vimeo is another option.
4. Use free content
While it is important that you record your own material, you do not necessarily have to record all the content from scratch. There are banks of images, videos, and even music that you can use as resources to support your content. You can search for some of the image banks that you can use to create social media content.
In addition to the images, the good news is that all these banks have ready videos that you can use commercially – don’t forget to read the fine print to find out what permissions each one has. You will find short videos such as animations and some with people in everyday situations.
These can help you give it a special effect, accompany your product and illustrate what you have in mind. Don’t use the song that is constantly playing on the radio as a soundtrack for your video. To do so, you would have to pay for copyright. Better take advantage of music banks;
Yes, just as there are images and videos, there are some sites with audio to use in your videos. For example, Bensound and Hooksounds. Make sure the images you use, the information you share in your video, and the music that accompanies it are in line with what you want to convey.
5. Choose a right video editor
Adobe Premiere is the program that is most used by experts and professionals to edit, although it is not the only one. Of course, we will not tell you that you have to learn how to use it to finish your video. The reality is that different tools on the Internet can help you with this. They are free and very intuitive. FlexClip video maker is my pick for that.
This tool allows you to create videos directly on the website. It is free and has different tutorials to help you in the process. It offers you royalty-free stock media, including photos, videos, and music, as well as preset video templates. Another option is WeVideo.
This website allows you to create a video just by creating an account. It has different free tools and different plans for special effects and some functionalities.
By posting videos on social networks, they can bring you business opportunities that you may never have imagined, especially if they go viral. Thinking about this, we have brought you 5 bonus tips to create good content without hiring a professional or breaking your pockets.