Why is Cross Platform App Development so Popular?

In the age of this mobile age, every business has a mobile app which showcases their expertise of services and products to prospects across the globe. With the advancement of technology, there are several devices, platforms and operating systems for which mobile apps are to be developed today to reach the customers thus making companies confused about which technology to choose. It is known that apps can be developed either native or using web technologies or using cross-platform mobile app development technologies. And cross platform app development is the solution to all the questions above.

Cross-platform mobile app development provides the development of mobile apps that can be used on multiple operating systems like iOS, Android, Windows, and Blackberry, etc. thus creating a way for the companies to spend on a low-cost framework. Here are some of the benefits due to which cross platform app development is becoming popular nowadays:

1. Accelerated development

With the implementation of cross-platform solutions, developers mostly work with a unified codebase which holds development for both iOS and Android platforms, thus eliminating the need to create separate projects for both OS and enabling businesses to launch and track their applications in a lesser amount of time.

2. Lesser costs 

For companies launching their apps on multiple platforms, the cross platform gives a way to reduce their costs.  A cross platform application in comparison to a native application can be around 30% cheaper since it contains a unified codebase. Thus companies can develop their app without investing in tools, technologies and resources for multiple operating systems, thus reducing the costs.

3. Common Web Languages / Frameworks 

Cross platform apps are generally developed using common scripting languages like HTML, CSS, JavaScript, jQuery, and Angular JS. These web technologies and frameworks create an application across all devices which increase productivity and speed up the app development lifecycle.

4. Wider audience 

While starting for app development, companies are confused about which platform the app must be developed first. For this situation, cross platform mobile app development could be a boon. With cross platform apps, companies can get a wider audience for different OS at the same time.

5. Platform Consistency

While developing an iOS and Android app, there are some differences in terms of UI, UX, i.e., design and navigation which can be eliminated with the use of cross platform mobile apps. Similarly, in native apps, there are some variation in deploying functions for multiple OS. However, in cross platform mobile app development this doesn’t occur, since the platforms have a common codebase with the same look and feel of the app.

6. Easy deployment

While a lot of the frameworks offers some updates and extensions to their modules, creating a cross platform mobile app impeccably allow to integrate the updates to the unified codebase so as to improve the app’s interface and functionality, and making it easier and quicker for the developers to deploy and maintain codes for the apps and sync across all platforms.

7. Reusable code

In cross platform mobile app development code base for both iOS and Android, which makes the developer work concurrently on both platforms and thus simplifying the job of maintaining and deploying codes for two different platforms, eliminating repetitive tasks. Also, for creating an app for other platforms in future, developers can reuse the codes, making the release earlier.

8. BYOD Concept 

In today’s business world, the concept of ‘Bring Your Own Device’ is rising which means that employees need to bring their own devices into the workplace for accessing company data and apps. Thus, it has become necessary for companies to develop their cross platform mobile apps that can be used on different mobile devices and operating systems.

From the points discussed, it becomes clear on why the cross platform mobile app development is gaining popularity among the businesses as it considerably decreases cost and time of development and makes the complete app development process agile.

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