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Digital marketing is evolving day by day. Businesses across the globe are absolutely utilizing digital marketing to endure a tremendous growth. Digital marketing is the next big thing and marketers have realized the true potential of digital marketing to transform their business. Owing to the vast internet penetration and emerging technologies are bringing in new trends in the digital realm. The rise of the new trends has changed the way of marketers approach towards promoting their products & services.
Brands and businesses are in a steady competition to stay on the competitive edge. Marketers are in a constant search for the new emerging trends in the digital marketing industry. If you don’t adapt to the latest trends, there is a chance that your company will fall behind. Therefore it is imperative for any business to have a clear insight on the emerging trends of the digital marketing industry. To help you with here is an array of digital marketing trends for your knowledge and understanding.
Augmented Reality(AR)
Augmented reality is on the rise and trending. This augmented reality uses computer-generated technology to augment real objects by using the camera of your device- that is augmenting sound, videos, and graphics. Augmented reality makes everything virtual- like the background of your living room can be crowded with Disney characters. The advantage of augmented reality for business is that the usage is intuitive and generous. Mobile devices are potent, hence android & iPhone augmented reality apps are on the rise. Brands and businesses have now started to use augmented reality to engage and lure their customers. Social media platforms have also started integrating themselves with augmented reality. The great social media giant- Facebook has launched AR studio in open beta for brands and developers to augment real objects.
Influencer marketing
Influencer marketing is one of the effective ways to entice modern customers as the present generation customers are ready to buy a particular product & service when they hear it from someone they trust. Brands started investing hundreds of dollars into influential people to expand their brand reach. More than half of the modern day customers rely on influencer recommendation as influencers build trust for a particular brand. The beauty & cosmetic industry has gained more profit by using micro-influencers and celebrities. This is because influencer has the ability to connect the brand with their target customers. Big brands like Amazon is using influencer marketing to gear up their business. Decidedly, this influencer marketing trend will benefit your business.
Artificial intelligence and machine learning
Artificial intelligence and machine learning are always on the trend. The use of artificial intelligence and machine learning will create more integrated customer-brand experiences. The core components of artificial intelligence- speech recognition, visual perception, decision-making, and translation between languages are all used in digital marketing to deliver a better business outcome. Artificial intelligence and machine learning will provide a customized digital experience based on customer behaviors. The emergence of this AI and machine learning trends will make businesses more powerful to drive more leads and sales.
Live streaming
Live streaming or live video is the talk of the town. Live video is trending as it highly entices and connects with prospects in real-time. Major social media platforms are adding new features and hopping into live videos. According to social media today Facebook generates 8 billion video views per day on average. Youtube reports mobile video viewing is rising 100% every year. Hence marketers found video marketing to be the most potent tool to provoke the buying nature of the customers. Demonstration videos, tutorial videos, and customer testimonials were the effective video contents that won more views and conversions. Undoubtedly, live videos are trending and marketers should definitely incorporate live video into their marketing strategy.
Content marketing
It is an undeniable fact that content is king. Content is always on the go and trending with various types of contents. Keep in mind it’s not just content marketing but its different kinds of contents. Marketers have realized that content marketing worked for them effectively to gain traffic. The content marketing landscape is always changing and marketers need to be on the track for optimum results. Effective content marketing is beyond blog ideas and the content team has to be equipped with upcoming updates of the current era. The content marketing should have a knowledge of video productions, graphic designs, content optimization, analytics, and metrics. This will create a solid content that allures and compels the audience.
Focus on Generation Z
Generation is the demographic cohort after millennials. The year 2017 was a year for millennials as marketers focus was keenly on them. Now the generation Z is on the rise and brands began to concentrate on this generation. This is because the Gen Z is the generation of the digital era. Millennials, who are 20- 30 years old had their PC’s in-home whereas Gen Zers are “internet kind of people”. They live online and are savvy people. Marketers have revamped their digital strategies in order to attract these Gen Zers. Therefore, focusing on Generation Z is on the trend.
Insightful data
This is the age of data influx and information, the most successful individuals will be the ones who collect valuable insights from trends and user behaviors and make the results work for them. From banking to healthcare, education to government, and manufacturing to retail, big data presents the modern world with the potential to help arrive at better business decisions and strategic moves. Big data is crowd-sourced from public sources, such as social media, surveys, and research, etc. and has the power to inform issues and problems. You can glean the trending topics, the observable public mindsets, and responses to the situational environment, and understand the ways consumers behave given offers and incentives and craft strategies to influence their buying behavior.
Voice and mobile searches
The trends of 2017 showed a rise in using phone assistants such as Apple’s Siri, Google Assistant, Amazon’s Alexa, etc, which will continue actively into 2018. Whether it’s inquiring about the weather or searching for the best Chinese food outlet in a new city, voice searches are going to grow due to the relative ease of just saying it and not typing it! However, the long-tailed keywords will be the next challenge for SEO experts and marketers, since the questions customers ask are precise, complete sentences, and should draw-up the best and most personalized solutions and answers. Local SEO and keyword search optimization, and inbound marketing campaigns will see a steady rise in more contextualized improvements, and inadvertently, affect the content that you will need to create for your audience.
Bottomline
Digital marketing is changing day by day. If you want to stay ahead of your rivals, you should adapt to the recent changes. It is fascinating to watch the ever-changing digital marketing industry and to grow along with it. Include these trends to encounter tremendous impact on your business and make your business a hit!
