How to increase the domain and page authority of your website

When we start an SEO strategy, there are several challenges ahead in the quest to improve Google’s positioning in an organic way. On-page and Off-page actions are put into practice, and one of the topics discussed and the topic of this content is the domain authority and page of the site.

We’ll show you how these two factors: domain authority and page authority influence your SEO strategy and what care you should take to analyze these two metrics.

Domain Authority – SEO Off-page

If you follow our blog, you may know a little more about SEO and on a specific content, SEO Off-page. Everything that surrounds the outside on the website, in the case, the links directed to your pages.

Achieving links and their relevance to Google is a reason for so much work that often some people tend to want to shorten that path and end up taking risks by going against what Google preaches.

Page Authority (PA)

Page Authority or Page Authority (PA) is an evaluation that ranges from 0 to 100 of the relevance of a specific page. The closer to 100, the more relevant it becomes. In this it counts the quantity and quality of the obtained links, the influence of her in the social networks, that is to say, if it is a shareable page.

Domain Authority (DA)

Domain Authority or Authority Domain (DA) is the metric that evaluates the domain as a whole. The scale remains the same from 0 to 100 in a matter of relevance.

Some factors influence its evaluation as:

  • Domain time
  • Quality of the links pointed to the site
  • Number of links
  • Improving Site PA and DA

To improve these metrics, let’s focus on one main component and you have some control, content.

To improve these metrics, let’s focus on one main component and you have some control, content.

As we can see, the links you receive to the pages and directed to your domain will influence the increase of the domain authority and page of your site. The big X of the issue is to receive a volume of links and quality.

And in this challenge, you need to focus on producing good content that is shareable and that encourages people to “give credit” to you.

But before going into more detail about this, let’s talk a bit about what that quality of backlinks would be.

You can already see that PA and DA are metrics for assessing the authority of your site and an important parameter, as well as having good backlinks influences the improvement of this metric and consequently improve the position in Google.

But, what are backlinks?

Backlinks are external links that point to your site. For example, Cycle can write content about logistics for e-commerce and point a link, create a link to content or another domain from another company, such as. E-commerce times (so). In this case, the E-commerce times page has just received a link from the Cycle.

In SEO actions to increase domain authority, an essential component is a content. This is because it is the basis for these links to be conquered naturally, as Google guides. But there is also another practice in the market that you need to know.

Buy backlinks

Buying backlinks, artificially creating them or other unnatural mechanisms, is also an increasing practice, not that it is a good alternative.

Creating good, original content that attracts audiences is no easy task. That’s why many people try to make a shortcut on this path, which we say are Black Hat actions on the market. These are practices not recommended by Google that can bring you faster but not sustainable results.

Such cases are subject to punishment by Google for not complying with its guidelines to provide the best experience for the visitor.

Google Guidelines

In a recent article, Google has positioned itself to report a rising high of artificially created links on a large scale.

These links can undermine an SEO campaign that can bring sustainable results to your business and commit your time to future corrections, thereby delaying the results you planned.

MOZ Tool

Knowing about these metrics, you can now compare them, your site with your competitors. One tool that can help you is the tool of the company MOZ.

By installing it and activating, you will have in the navigation bar the indication of the domain authority and particular site page.

It is free and easy to install. I leave the link so that you can test it and use it for SEO benchmarking.


There are no shortcuts in SEO. It takes good work together with well-produced content. If done right, they will recommend, share and credit your content. This will naturally and positively affect your relevancy and better position on Google.

Try to have a good team or marketing agency that works correctly and does not harm your site in the long run.

Author Bio

Ellie Joshi is a Digital Marketing and Content Marketing specialist currently working for established SEO agency Web Chromite. Working across a variety of fields, industries and publications, Ellie is passionate about giving newcomers a chance to broaden their understanding of the digital marketing landscape.


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