Keywords have proved to be the biggest game-changer for any web link. They are the main factors behind the climbing up or dragging down of any website on the search engine result pages (SERPs). Keywords are certainly the king of online marketing, with particular reference to SEO, SEM and PPC strategies. If you want your article or your website to reach top SERP rankings, all you need to do is to find those specific keywords which help it achieve higher page rankings. Google Keyword Planner is a long used tool for this purpose. It has helped several giant entrepreneurs and startup firms to build up a robust online presence of their business. Nevertheless, as Google has restricted its policies, we are left with no other option but to find some free alternatives of Google Keyword Planner.
What is Google Keyword Planner?
Google Keyword Planner is a wonderful tool linked with Google AdWords to get the top searched keywords. The idea behind debuting this product is to assist the online advertisers in their marketing activities (as well as SEO). This tool has certainly helped people to find the best-suited keywords for their paid campaigns. It also displays various details about a keyword so that you may decide which keywords you should use for your own campaign. For instance, you can know about:
- The average monthly search for a keyword
- Keyword competition in a specific niche
- Suggested bid for a keyword
Google Keyword Planner hence comes in as a one-stop solution for finding the best-suited keywords for your campaign.
Why Do We Need To Find Free Alternatives Of Google Keyword Planner?
Well, there are several reasons for which we are compelled to find Google Keyword Planner alternative tools. At first, Google Keyword Planner is somewhat tricky from a layman’s perspective. You have to have a background knowledge of the technicalities associated with the tool.
Secondly, in the recent past, Google has changed its strategy of providing access to the keywords data for planning your content marketing strategy. It has now limited some features of the Keyword Planner tool to the paid campaigns only. This act has seriously given a blow to the startup marketers, as they are now supposed to invest some cost to access the entire features of the tool. The low-budget users will only be provided with a range of vague calculations. If anyone needs to get access to the precise data, then a paid campaign is now a must. For instance, the feature like the exact number of average monthly searches on a keyword is limited to the users with paid campaigns. If you are using a free account with no active paid campaign, you will not be able to access this data.
Google justifies this action by calling it a measure to avoid the unauthorized access of certain bots to their data, or to nullify the abuse of this data. So, those accounts which aren’t that active, or are not the good payers, can’t access the keywords data at its best. These features are only available to the worthy users investing a good amount with Google.
Regardless of how Google justifies its action, what we can deduce for now is that finding some best free alternatives of google keyword planner is the need of time.
Best Free Alternatives Of Google Keyword Planner
To support the growing marketers and startup businesses, we decided to look up for some alternative tools which can easily replace Google Keyword Planner. Here we list out the best free alternatives of Google Keyword Planner which may be helpful for your online marketing strategy.
One of the most common tools used by SEO experts is Moz Pro. Its useful features have now made this tool a free popular alternative to keyword planner for the online marketers. Though the best of its usability can be experienced with its paid version, the free version is almost equally useful too. The only limitation with the free version is that it allows the searching of two keywords in a day. The results it then delivers for your queries are comparable to those obtained from the limited version.
With Moz Pro, you may know about the weekly status of keyword ranking for your own site, as well as for the competitors. Moreover, you will get the keyword suggestions, difficulty, SERP analysis with volume.
SEMRush is a fantastic guiding tool regarding SEO and SEM for the marketers. The reason contributing to its growing popularity is its simple user interface and the extensive details it provides to the users. You can easily avail 10 free searches per day through SEMRush. For every organic or paid keyword, it gives you all the details regarding its search volume, ranking, and average Cost per Click (CPC) so that you can estimate about the budget needed for your marketing campaign. Ad copy is yet another feature offered by SEMRush that guides you about how to exploit a specific keyword for an advert.
Although SEMRush gives you the option to upgrade to a premium account for enjoying indefinite SEM benefits, 10 free searches per day isn’t a bad offer at all. In fact, if used wisely, you can enjoy substantial advantageous features of this incredible tool with a free account.
Offering both free and paid versions, Wordstream is another wonderful keyword suggestion tool. With its free version, you can avail up to 30 searches in one day. (This seems much more than what SEMRush offers.) Nevertheless, there could be some limitations in the features it is offering for the free accounts.
Wordstream gives a list of competitive keywords (including niche-based long-tail keywords) along with the other necessary details which you may require for content marketing, such as the estimated costs, and the level of competition on a specific keyword.
Keywordtool.io is an incredible free alternative to keyword planner that doesn’t even need you to make an account. It gives you more than 750 keywords within a few seconds. You can get various long-tail keywords which can easily satisfy your SEO, content marketing, and PPC requirements.
Keywordtool works on the Google Autocomplete feature to come up with those keywords which give the most relevant search results for the user. A noteworthy feature offered by this tool is to get the most relevant search results by adding negative keywords in your query.
The only downside of Keywordtool is that the details about the competition level, search volume, and CPC are available to paid accounts only. But, if you just need to know the most relevant keywords, then Keywordtool is an excellent free alternative to keyword planner.
As the name shows, SEOBook Keyword Tool is a fantastic Google Keyword Planner free alternative tool that not only tells you about the keyword you are searching for, but also about the related ones. With SEOBook Keyword Tool, you can know about the daily and monthly search volumes for along with the average CPC for the keywords. You just have to sign up for a free account; then you can get started with all the free SEO as well as keyword analysis tools.
Previously, the site used to offer free keyword searches. However, owing to the excessive use of its services, the owners were compelled to limit the use of its website tools to the registered users only. Nonetheless, it still takes care to ensure customer convenience by offering both free and premium accounts.
If you are interested in affiliate marketing, then SpyFu comes in as an instant option to know the necessary details regarding keywords. It also has both free and paid user options, offering a few more perks on the paid account. Its Google Keyword Planner alternative free version also provides the information about the related keywords, advertising history, keyword rankings, backlinks, and SERP analysis. With its free version, you can avail up to 5 searches in a day. If you instantly need some information about a keyword for content marketing, then SpyFu is indeed a handy option.
If you wish to get access to those keywords that are not available with Google Keyword Planner, then Ubersuggest would be the best choice. It is a free service that gives an extensive list of long-tail keywords for your search query, along with the search volume. The best part of this site is its user-friendly interface and convenient options. The results generated against your query are arranged in alphabetical order so that you can quickly skim the list to find any desired keyword.
You can either view all the search results as a simple list, from where you can copy and paste the keywords accordingly. Or, you may wish to export the results as a CSV file to be saved and used later. For quick SEO and PPC help for keywords, Ubersuggest is a fantastic tool.
Another free alternative to keyword planner is InstaKeywords. For a single keyword, you can get hundreds of search results with details about the global and local search volume, the total search in the previous month, and the approximate CPC for it. Hence, it serves as a quick view of the details to help you out in devising your marketing strategy. The best feature of this tool is that it also gives long-tail keywords for precision. It is a smart tool fully compatible with your mobiles and tablets.
However, the limitation of this tool is that you need to sign up for a paid account to access the details about competition analysis for the keywords, and to use this tool for unlimited searches. Nevertheless, for quick searches anywhere at any time, InstaKeywords is indeed a fantastic keyword planner alternative.
Wrapping It Up
If you do not have a paid campaign with you right now, yet you are interested in doing some keyword analysis for your next possible marketing campaign, then these free alternatives of Google Keyword Planner will indeed support you. If you plan to confine your searches to the keywords only, then you may find a range of alternate options. In fact, Google itself certainly gives relevant keyword suggestions whenever you type your query in the search box. But, if you want to have a detailed analysis of the keywords regarding competition level, search volume, cost per click, etc., to design your content marketing strategy, then the tools mentioned above turn out to be the convenient alternative options. The best part of all these tools is that they are either entirely, or partially free. So, you don’t need to invest your money for premium accounts.
Try them for free and do share with us about your experience. Also, it will be great if you could help us update this article with any further alternative options which you may know!