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Besides other types of products in the market today, games give consumers recreational pleasure, this exercise requires money and time therefore making an informed purchase choice is crucial.
Reviews affect the choice made by the consumer
More than 86% of online customers read reviews before settling on a decision. Product reviews impact buying behavior. The essence of reviews is dependent on the types of games you provide. Game developers have to be keen on the type of reviews provided by the players since it will greatly impact the number of people who choose that specific game reviewed, therefore they need to comprehend the customer’s needs and meet them.
Quality beats price
Reviews consist of feelings that the customer experienced when playing the game. For instance, if the review says that ’the new slots were thrilling’ then the new player will want to have the same experience. Research shows if there is an expensive game with positive reviews players will increase by 70%.
The whole process of settling on a choice has various steps which include:
- Problem recognition
- Access to information
- Assessment of options
Good motivation leads to a take of action thus the good review is a positive stimulus to form the motivation for the players to try out a specific game. Reading a good review will,therefore, help a player choose the best game for him.
Study shows that people of the same circle will purchase the same item this is all dependent on the review. If a game is rated as a bad one by your fellow collogues then it will automatically change your decision about trying out the game and open other perfect alternatives for you.
Players are examining their Alternatives
How does it all affect the choice when playing online games? Players enjoy reading reviews from other people’s preferences then later examine if the game is worth it or not. Players believe that reviews are as efficient as recommendations. In the reviews, gamers compare different games with the reviewed one so if the rating is bad then the player will opt to participate in the perfect one mentioned in the review.
Every player wants an online game that will bring pleasure and also expects it to be fair and effective, this means that they simply want a game that will serve them and one that will bring earnings. Luckily these are the type of things people say on reviews. They share what their suppositions were and if they were fulfilled or not. Therefore changing the decision to be made by those on the first steps of trying the online game.
Familiarity generates trust
For example, if a player wants to try the new slots they want to read a review that makes them feel familiar with the game even if they haven’t tried it yet. This really goes a long way in the online games field.
Now more than ever players want to know that a game satisfies their needs before actually trying the game thus online reviews help them choose an efficient and perfect one.